QUINN FORCE IS WEAK: Exclusive: No taker “Guru” tries to lure new customers

Sunday World

October 11, 2009 Pages 46 & 47



Exclusive:  No taker “Guru” tries to lure new customers


Messiah’s free seminar turns into Farce


It’s official folks – Mucky Messiah Tony Quinn no longer has ‘The Force’. The mind guru is desperately trying to save his flagging reputation and business by luring new recruits to his Educo cult – but nobody wants to know. In an unprecedented move,

Quinn’s right-hand-man, Martin Forde, held two free public talks this week in a bid to sell the bizarre mind technology they call ‘The Force’. An undercover Sunday World

reporter was there to record the farcical attempt to revive Quinn’s empire which spans courses, gyms, health supplements and seminars in mind power. The ‘guru’ himself even turned up in an attempt to drum up business. But it appears that the recession-hit

Irish public have moved to the dark side when it comes to the ‘guru’ who believes

he is Jesus Christ. Billed as an ‘Introduction to The Power Within’, the talks were hoped to sign up fresh faces to Quinn’s promise of a ‘designer life’ achieved through

attending his pricey seminars in the sun.


Instead they proved that his business has bombed and that would-be followers have woken up to the real ‘Farce’ that has turned him into a multi- millionaire. Of the seven people who attended the free ‘recruitment’ seminar in Naas on Thursday last, four walked out before the session finished and the other three appeared to be already

dedicated followers of Quinn’s mind technology. The Sunday World can reveal how

the guru’s famed hard-sell methods fell flat with one woman exclaiming: “Perhaps I’m just a sceptic but positive thinking doesn’t cost thousands.” The talk kicked off shortly after 7.30pm in one of the Quinn-franchised Educogyms in Naas in County Kildare where just seven people gathered to hear about the revolutionary ‘Ki’. There was a distinct feeling of unease as we entered the room and were told to take a seat as Forde, a long-time devotee of Quinn, began to pace the room and begin to describe this ‘Ki’ or ‘The Force’. He tells us that it is not something we have, but something we are. The aim of the talk is to invite us to ‘The Force’ by the power of self-belief,

and positive instead of negative thinking. From what I can tell, although the point is unclear for most of the talk, the aim is to use the force to channel energy into the massage. Quinn is not mentioned very often, instead Forde is keen to push their holistic courses – but not before he has made sure we understand ‘The Force’ behind it. It isn’t long before he has grabbed the attention of the small audience and most nod in affirmation. But when one man asks if this ‘Force’ is like how he sees the presence of his dead teacher who died two years ago – Forde begins to lose his audience. “It is not like religion,” he shouts at us. We are all taken aback. Another person asks: “So if we have all this energy, where does it go when we die?” But it is not a question that

Forde is comfortable discussing. “This is not a religion! We’re going completely off the subject,” he says. He later produces the brochures on the available Ki massage courses – available in Quinn’s headquarters at Dublin’s Eccles Street. Of the ‘Holistic Medicine Diploma Courses’, the prices are as follows:

Yoga Teacher Diploma, €3,650;

Ki Massage Therapy Diploma, €2,450;

Holistic Dietetics and Nutrition Diploma, €2,450;

and Certificate in Applied Positive Psychology, €2450

for this money you get just seven weekend seminars.


I raise my hand: “Surely self-belief is just something you have?” “Is it?” he asks, giving me an intense stare. I tell him I think I have it. “But where did you get it?” he asks me, not giving me a chance to answer, and then telling me where I got it: “Perhaps you had a loving home.” I ask him another question. “But some negative thinking must be essential, am I right?” He then goes into a tirade about how negative people spread negative energy. “Negative energy is a bad thing,” agrees one woman. “You don’t want to speak to people who are negative.” But after hearing of this lifestyle, I am not convinced. “Surely if the power you are talking about is to live a ‘designer life’ and get whatever I want, then that is selfish?” I ask. He rejects this and tells me a story about how he healed a woman’s headache with his hands using the energy and ‘power’ of Ki massage. “Tell me that’s selfish,” he says condescendingly.

You could hear a pin drop. It is not clear whether the audience is spellbound or afraid.

One woman keeps asking for the Ki massage demonstration but is told to be patient.

“I feel you are going around in circles,” she says to Forde. “I keep asking you to do a

demonstration but you keep going over this mind-power thing.” Eventually Forde gets us to stand in a circle and hold our arms out. “Feel the power coming out through your hands. Feel the energy!” he says. I feel nothing. One woman complains she can feel

pins and needles in her hands. “It’s the energy,” says Forde excited. Then it is time for a demonstration. The door opens and ‘guru’ Tony Quinn himself walks in and sits in the middle of us. He says nothing but his gaze is slow and steady. A ‘customer’ fresh from a Ki Massage tells us how great it is. He is of average height but rather unhealthy looking, with a large duffel coat on, and carries car keys as though ready to go home. He has an accent that veers between English and extreme country Irish. He talks excitedly and hastily about how fantastic Ki massage is and how it has improved his life. Another member of the ‘audience’ surprisingly pipes up that she has tried Ki massage. “I have never slept like that before,” she says. With that, another member of the group speaks: “I’ve just had a thought. What if everyone were to come back next Thursday and bring a friend?” The comment is the final straw for some and four of the seven get up and leave, including me. Outside we discuss the experience among ourselves.


“When the customer came in, that was the most staged event I have ever seen,” says one of the women. “I don’t think I will be going back,” she says “Perhaps that makes me a sceptic, but I don’t care.” “Very strange talk,” commented another. “A bit of a farce.” One thing was for certain – Tony Quinn will have to try harder if he is going to continue to dupe the public.


into The Farce


8 Responses

  1. Check Sun Independent Early seventies maybe other papers too


  2. How this man has been abli to continue is beyond me as I have memories of his advertisement going back to the 70s Possably before that . There was seceiptism of him then as now. also he used to run an add for your intentions to be answered if you sent 20 pounds to his prayer group. all these people would pray for you and your intentions granted. I could have been one of those taken in as I had some worries at the time this is how I can remember


  3. Paddy dont beat yourself up over these things. Each and every person who signed up to seminars will feel foolish. However the foolish people are they ones who know the truth and are still in the headlights trapped and hyptonised beyond belief. Give yourself credit for getting out


  4. I did first seminar and mind master. My impression which is personal to me and solely my own views as you will appreciate is as follows:

    Lots of the people (not all) of the people on both seemed to be a low condition in their lives at that time and were seeking some form of relief from their situation but they were vunerable. These were probably the ones who had paid the full fee. I have a feeling that there were plenty who paid a reduced rate, maybe who had the sense to negotiate or who had been let in to make up numbers in return for past favours – obviously reading the papers this might be the case.

    All fair as far as I am concerned. The fool and his money seems to come to mind at this point. We all have been foolish.

    The content of both seminars would cost you a couple of hours research on the internet and read a couple of books on NLP practice and you have most of both of them. For me I kept up this kind of research afterwards and I conclude that the first seminar content can be had for about the cost of the right book on the subject and the second seminar is basically zen buddism which is available for free if you know where to look.

    Tony is amoral. For example Napoleon Boneparte constantly was amazed at the idea that his soldiers would die for him but he still went ahead with his wars. Tony has got himself into a nice position of influence in the last few years, what we did not realise that this was indeed a cult that we signed up to. I get particularly concerned with the direction of the whole Educo programme when I read that Tony uses words like “Everland” to describe his new found state of being. While I hold my hands up and admit that I did n’t attend that particular Sunday last September one might not be blamed for thinking that the guy is out of touch with “normal” peoples lives.( If I’m right these ideas are shades of a fantasy land Michael Jackson character come to mind, a kind of a Polyanna, detached in a land of perpetual happiness and insulated from the rest of society. Deluded and ripping people off also come to mind. Vunerable people as I said.


  5. Mr Quinn has demonstrated through his cult that many may believe part or most of the propaganda but many may also be now very dependent on Mr Quinn emotionally .

    He has also attempted to ‘piggy-back’ on some successful actors, business people, etc, in the past years often by interviewing them for his blue print propaganda paper and trying to make it appear that they support him and his methods which, on closer inspection, turns out not to be true in most if not all cases.

    Educo Cult members are also known to be advised by the ‘inner circle’ and Quinn personally to lie and perjure themselves if any investigation into, for instance, his financial and tax affairs. His own tax accounts have been queried on a number of occasions by the Revenue Commissioners in Ireland when it challenged statements made by him and his group as certain information he submitted was clearly shown to be false.

    It is well known that he has taken advantage of ‘tax amnesties’ in addition to false information and now lives as a tax-exile.

    In the ‘new-style’ money-oriented cult. If these people cannot be forced to go on seminars then the answer for Quinn will be to TAKE OTHER PEOPLES MONEY – by the FORCE if necessary as has been demonstrated recently in all these articles


  6. anyone know if the seminar in Spain went ahead? word is that 30 people were booked on it but also rumoured that no one showed up – anyone know if the seminar happened. Today the new ‘connections’ were meant to start – did anyone go?


  7. It is ironic that the sunday world seems to be able to break through all the barriers of the quinn disciples and get up close – now I am sure that is bothering the guru and his team as they never know just where thye are going to pop up.

    I guess this means that the photos in the paper of blacked out cars and the heavies means he feels the need to protect himself. Bet there is a few in Spain this week.


  8. I am glad to see that Imelda Farrell is getting shown up for thr the person she really is. She tricked me and brow bet me into going on a seminar that I could not afford and have so much regretted since. She is carrying on at the naas educogym like she owned the town since it opened. Harder times means people are wiser to these schemes. Educo gym is not wanted in Naas nor is any of the quinn groupies


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